Jennifer Hampson

Leadership and Management Consultant

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Jennifer Hampson blends a passion for leadership development with an equally strong interest in working in an international environment. Over the course of her 30-year career in HR, she has lived and worked in South America, the Bahamas, South Africa and Eastern Europe. Putting her language skills to good use (degree-level Spanish and French, and a basic understanding of Portuguese and Italian), she began her career as a Graduate Management Trainee for Lloyds Bank and rapidly rose through the ranks to become Head of Learning and Development for Latin America and the Caribbean.

A return to UK Retail Banking for the specific purpose of gaining Generalist HR Management experience to broaden her skills and knowledge, saw her become Area HR Manager for the largest geographical region in the UK and responsible for 1,400 employees. During this time Jennifer qualified as a Member of the Chartered Institute of Personnel and Development through the examinations route, and subsequently was appointed National Investors In People (IIP) Project Manager. It was an award-winning role for her and one which also propelled her towards founding her own business, Baxter Associates Ltd., and becoming an Accredited Investors in People Assessor, Regional Trainer and International Practitioner Developer/Mentor. She was a key member of the team that launched IIP in South Africa, personally coaching and developing the local practitioner who would go on to own the overall licence for IIP in South Africa and who has achieved remarkable success.

Despite Jennifer’s 10-year private sector experience in banking, the first contract awarded to Baxter Associates was a public sector change management contract for a Local Authority. This turned out to be the start of a 20-year focus on providing leadership development training programmes and executive coaching primarily to Local, National and International Government officials, including Chief Officers, Heads of Service, Managing Directors, all levels of management, as well as Headteachers and Senior Leaders in Education.

Jennifer regards her career to date as an honour to have been given the opportunity to touch the lives of the several thousands of managers with whom she has worked directly. She is passionate about helping people achieve their goals, develop greater confidence and competence, and thrive in their work and personal lives. Her clients’ success provides her with incomparable satisfaction and fulfilment, and that is why she puts her heart and soul into every single training workshop, coaching session, action learning set and presentation that she carries out. 



  • Director of Baxter Associates Ltd (2000-present)
  • Director of The Acorn Multi-Academy Trust (2014-18)
  • Chartered Fellow of the CIPD (Chartered Institute of Personnel and Development)
  • Advanced Diploma in Coaching (Distinction) from The Coaching Academy
  • Cert. Nutrition from St. Mary’s University, London
  • B.A. (Joint Honours) Degree in Spanish and French from Queen’s University Belfast
  • 10-year career in International, Offshore, Retail and Private Banking 
  • Investors in People Assessor, Regional Trainer and International Practitioner Developer/Mentor 
  • Radio presenter – live, weekly Lifestyle Show covering health, nutrition and wellbeing